But in January we realized the Coronavirus was going to turn parts of our supply chain upside down. COVID-19 is spreading rampantly around the world and we want to do what we can to help. Cofounder Yael Aflalo tells Emily Holt the secrets to cult success. A few years ago Yael Aflalo, an entrepreneur and former model who in 2009 launched her Reformation label in the back room of a store in Los Angeles, found herself in an uncomfortable dinner-party conversation. There is actually enough clothing and textiles in existence today to meet our annual demand globally. Then we calculate how much Reformation saves compared to conventional clothes bought in the US. Shop it here, pick it up for free in-store. Our team started 2020 energized; we had big goals to set new standards for sustainable fashion. Our goal for 2020 was to reach 100% traceability into our Tier 1 & 2 suppliers–we’re almost there and are on track to meet our goal by the end of the year. Karlie Kloss, a Reformation investor, is in talks to collaborate with Aflalo on a capsule collection, cementing the label’s It status. Use of this site constitutes acceptance of our User Agreement (updated 1/1/20) and Privacy Policy and Cookie Statement (updated 1/1/20) and Your California Privacy Rights. Insta-chic and eco-friendly, Reformation has thoroughly infiltrated Hollywood’s cool-girl crowd. How to Teach the Reformation to the Next Generation. Yael Aflalo, near Reformation’s Lower East Side store, in pants by the brand, an Ellery top, and Tory Burch boots. Like other brands, we’ve faced unprecedented challenges. The whole equation follows the lifecycle of clothes—everything from growing textile fibers and making fabric, dyeing, moving materials, manufacturing, packaging, shipping, garment care, and even recycling clothes when you’re done with them. We teamed up with thredUP to donate over 1,000 Ref pieces, and 30% of the sales from each item will go to Feeding America. All rights reserved. I am hopeful this will encourage more sustainable business models that rethink the status quo of fashion, which currently leads to things like inventory waste and workers injustices. Our first quarter hasn’t gone as planned. To revisit this article, visit My Profile, then View saved stories. Concrete visuals with movement, pitting, aggregate, and sheen variation are reinterpreted in stylish planks, creating a completely contemporary look. At Ref, we will do everything we can to keep our commitments to our team, our partners, and to our sustainability goals. We want to be able to answer “who made our clothes” at every level of the supply chain to ensure positive environmental and social impacts of our stuff. Our goal for 2020 is to have 100% of our team meet or exceed living wage. Aflalo, who is now 38, hadn’t given the matter much thought. Less than 1% of material used to make clothing is recycled into new fabrics, which is equivalent to wasting $100 billion worth of materials each year. We’ve upped our goal to reuse or recycle 200,000 garments a year. She figured that since Reformation repurposed girly dresses from flea markets and vintage shops, hand-sewed them with new flourishes, and resold them in one storefront, it was already sufficiently green. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. Be a part of the revolution with Reformation. Aflalo, who dropped out of both UC Berkeley and the Fashion Institute of Design and Merchandising, does this via a design process akin to crowdsourcing. their customer—as to whether they’d buy the piece in question. We may be instructing our children well or poorly, but we’re never not teaching them. 3 Traceability and fiber performance are calculated by fabric count for the following categories: apparel, lingerie, shoe uppers, shoe linings, and bags. That’s why we send our scraps from our Factory in Los Angeles to our partner Osomtex to upcycle. Many of our key partner factories and mills in China and Europe closed, and we paused new programs to expand our clean chemistry efforts and kick-off environmental assessments. In 2012, with the money she had made from Reformation’s early years, along with a side project producing private-label clothes for Urban Outfitters, Aflalo relaunched Reformation as an e-commerce business centered on a two-story factory in downtown Los Angeles and three stores, two in New York and one in L.A. By March, COVID-19 became a global pandemic. A big thank you to all our factory and warehouse teams on the front lines of making masks. But it is times like these that test us and make us decide what kind of leaders we will be. There’s a shortage of medical supplies and specifically masks. Nevertheless, the naturally curious (and extraordinarily ambitious) Southern California native started reading up on both ethical manufacturing and various strategies to scale the company. Percentages rounded to the nearest whole number. The Radical Book for Kids: Exploring the Roots and Shoots of Faith, Pass It On: A Proverbs Journal for the Next Generation, Radically Different: A Student’s Guide to Community, ← Timothy George: Reformation Theologian and Churchly Theologian, The Heidelberg Catechism: A Reformation Legacy of Comfort →.

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